There has recently been a lot
of talk of the poor financial performance
the General Motors
Centre has experienced in its first
year of operations.
An identified need for more
frequent big-name acts has been
pointed out.
The Centre however, will not
be able to perform well financially
if it cannot promote these acts
or accommodate the performers
or their patrons.
For that reason, a first class
hotel is desperately needed to
attract and sustain the acts as
well as the visitors and potential
tourists who may otherwise not
attend the venue for lack of
accommodations.
A promotional campaign is
needed as well. The City and
Maple Leafs Sports and
Entertainment (MLSE) should be
looking into other promotional
ventures including billboarding
slated events outside of Oshawa
so that the public can become
more aware.
Oshawa's four corners could
also be optimally used for a
videotron with periodic promotions
of the GM Centre's upcoming
events.
This media form could provide
the downtown with a biggercity
atmosphere while at the
same time informing the mass
public who travel through the
four corners of upcoming events
they would otherwise be unaware
of.