The Oshawa Express - Is out of sight really out of mind?
 
Is out of sight really out of mind?
Wednesday, June 4, 2008  


Out of sight, out of mind. That’s the idiom behind a new Ontario-wide initiative launched last
week, the latest step in the war against tobacco. By forcing vendors to keep cigarettes out of view, the province is hoping it’ll help smokers trying to quit avoid temptation and prevent people from taking up the habit. Whether it’s an effective strategy won’t be known for a while but its success will depend on whether or not the general public is as easily influenced
as the initiative seems to assume.

We think not. A smoker fighting the habit is faced with a lot more temptation than the wall of cigarettes behind the counter of their local convenience store. Smoking, despite all the anti-tobacco initiatives, is still everywhere — on TV screens, in movies and magazine ads. It’s out on the sidewalk and around the entrances of most institutions in most cities as coworkers gather together for a smoke break. It’s at our universities and colleges and our hospitals — places where we might think people would know better.

And for someone trying to quit, temptation is probably stronger when sitting through a 90-minute movie where the characters spend the film smoking or when peers head outside to smoke, than just stepping into a convenience store. The same goes for people who don’t
smoke but might be tempted to do so.

Most likely, a non-smoker isn’t going to suddenly decide to buy a pack just because it is visible while shopping. It’s the vendors who so far bear the brunt of the costs associated with the governments’ decisions on the retailing of cigarettes. And after spending plenty of money to buy special locking cabinetry to display cigarettes, now these empty cabinets are an eyesore in local variety stores.

We believe continued education on the health risks associated with smoking is money better spent. And maybe it’s time to target manufacturers to limit some of the more toxic substances contained in cigarettes, since about 4,000 ingredients, including rat poisoning are used in production. Oshawa residents have the right attitude.

This weekend they will be joining in a global event to raise awareness and funds for cancer research through Relay for Life, a walk-a-thon that benefits the Canadian Cancer Society. And it’s these types of community initiatives that send the strongest message
to smokers – the ones that come from their friends, family and neighbours.

 



 

 

 

 
     
     

 

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